The role of website format, blog use, and information-gathering acquaintance in online message assessment

被引：3

作者：

Greer, Jennifer ^{[1
]}

Pan, Po-Lin ^{[2
]}

机构：

[1] Univ Alabama, Tuscaloosa, AL 35487 USA

[2] Arkansas State Univ, State Univ, AR 72467 USA

来源：

TELEMATICS AND INFORMATICS | 2015年 / 32卷 / 04期

关键词：

Website format; Blog use; Information-gathering acquaintance; Online message perceptions; PERCEIVED CREDIBILITY; INTERNET; RELIANCE; PERCEPTIONS; MEDIA;

D O I：

10.1016/j.tele.2015.02.001

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

By manipulating branded editorial, branded blog, and non-branded blog in a between-subjects experiment, this study examined online message perceptions in terms of credibility, quality, preference, and persuasiveness. The study explored whether website format, blog use, and information-gathering acquaintance would come into play when media users evaluated news information of various websites. Results suggested that the participants who evaluated websites as more credible did not translate into higher credibility ratings of the messages on the websites, nor did it lead to greater ratings of quality, preference, and persuasiveness. Additionally, information-gathering acquaintance and blog use were two crucial factors to online message perceptions. Both information-gathering acquaintance and blog use yielded joint effects with website format on online message perceptions. Moreover, blog use was found as less relevant to online message assessment than information-gathering acquaintance. (C) 2015 Elsevier Ltd. All rights reserved.

引用

页码：594 / 602

页数：9

共 30 条

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[2]

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