Facebook is an increasingly popular online platform for communication, entertainment, and information exchange. Recent studies have shown that there is a relationship between loneliness and Facebook use patterns. The main aim of the study was to examine whether the use of different types of self-presentation styles, the need for privacy, and loneliness are related to three aspects of Facebook use: standard Facebook use, addiction to Facebook, and entertainment. The participants were 550 individuals (mean age: M = 19.86 years, SD = 3.06). We used the following measures: the Facebook Usage Questionnaire, the Self-Presentation Styles Questionnaire by Wojciszke, the Privacy Questionnaire by Pedersen, and De Jong Gierveld Loneliness Scale. The paper-and-pencil procedure was applied. Our results indicated that loneliness and self-promotion were positive predictors and the need for privacy was a negative predictor of Facebook usage. This study might open new perspectives on factors leading to addictive Facebook use tendencies. (C) 2016 Elsevier Ltd. All rights reserved.