The effects of exercise advertising on self-efficacy and decisional balance

被引：12

作者：

Berry, TR ^{[1
]}

Howe, BL

机构：

[1] Wilfrid Laurier Univ, Dept Kinesio & Phys Educ, Waterloo, ON N2L 3C5, Canada

[2] Univ Victoria, Sch Phys Educ, Victoria, BC, Canada

来源：

AMERICAN JOURNAL OF HEALTH BEHAVIOR | 2005年 / 29卷 / 02期

关键词：

advertising; self-efficacy; decisional balance; exercise;

D O I：

10.5993/AJHB.29.2.3

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

objectives: To investigate the effects of exercise advertising on self-efficacy and decisional balance for changing exercise behavior. Methods: One hundred seventy-four university students (females = 108; males = 66) watched a video that contained health, appearance, or control advertising and completed stage of change, exercise self-efficacy, and decisional balance questionnaires. Results: There was a significant condition by gender interaction indicating that men in the appearance condition had lower self-efficacy than did females. Health promotion advertising did not have any effect. Conclusions: This study provides evidence that the message in appearance-based advertising that men should be muscular may be detrimental.

引用

页码：117 / 126

页数：10

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