Contextual effects on prejudiced attitudes: When the presence of others leads to more egalitarian responses

In the present paper, we tested the hypothesis that the physical presence of other ingroup members may ameliorate Whites' spontaneous affective responses toward Blacks. Results of Study I demonstrated that IAT-assessed attitudes toward Blacks were indeed less negative when participants were tested in small groups rather than individually. Study 2 shed light on the underlying processes by demonstrating that respondents at the presence of others displayed increased accessibility to egalitarian-related concepts after Black primes, as compared to respondents tested individually. Overall, results point to the wide malleability of spontaneous affective responses and to the possibility that contextual factors, like the presence of other individuals, might automatically activate egalitarians goals. Results are discussed in relation to current models of automatic intergroup bias and preconscious control over it. (C) 2007 Elsevier Inc. All rights reserved.