Promoting skin cancer prevention counseling by pharmacists

Objectives. This study evaluated the effects of an intervention on rates of skin cancer prevention counseling by pharmacists, Methods. Fifty-four pharmacies were randomly assigned to intervention. or control conditions. Intervention consisted of training, feedback and prompts. Counseling rates before and after the intervention were obtained from study confederates. Results. At pretest the proportions of control and intervention sites providing counseling at least once were 7.4% and 0%, respectively (NS). At posttest, these proportions were 3.7% and 66.7%, respectively (P < .001). Conclusions. The results indicated that the intervention was successful and that pharmacists can play as important role in educating the public about skin cancer prevention strategies.