DaimlerChrysler AG, the first truly global share

On November 17, 1998, trading commenced in DaimlerChrysler ordinary shares, a single global registered share (GRS) certificate, on stock exchanges around the world. The GRS quotes, trades and settles in U.S. Dollars on the New York Stock Exchange and in Deutschemarks/Euros on the Frankfurt Stock Exchange through a new global share registrar linking German and U.S. registrars and clearing facilities. This study critically evaluates the new share structure and asks whether it is associated with an improvement in market quality. I find that the initiation of the program was associated with greater trading activity and enhanced liquidity overall, but there was a significant migration of its order flow back to Frankfurt during the first 6 months. While return volatility also increased significantly, this increase was not associated with the changes in trading activity, the changes in liquidity or the flow-back to Frankfurt. I argue that this new share structure to date has not improved the quality of the trading environment relative to other share structures. (C) 2002 Elsevier Science B.V. All rights reserved.