Perceptions and use of electronic media: Testing the relationship between organizational interpretation differences and media richness

被引:30
作者
Kishi, Mariko [1 ]
机构
[1] Hosei Univ, Fac Business Adm, Chiyoda Ku, Tokyo 1028160, Japan
关键词
media richness; media perception; media use; traditional media; electronic media; organizational interpretation behavior;
D O I
10.1016/j.im.2008.02.008
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 [计算机科学与技术];
摘要
How do managers perceive and use media? Media richness theory (MRT) appears to provide persuasive answers to this, but does it work when electronic media is used? Surveys of Japanese managers showed that the perceptions of media, including electronic media, did not contradict MRT. But, even so, the use of rich media was found to be influenced more strongly by whether the media was traditional or electronic, with respect to organizational interpretation of its environment. The perception and use of electronic media may not correspond, though they have generally been assumed to do so. (c) 2008 Elsevier B.V. All rights reserved.
引用
收藏
页码:281 / 287
页数:7
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