Invited commentaries on "evolving to a new dominant logic for marketing"

[1] Customer satisfaction, productivity, and profitability: Differences between goods and services [J]. MARKETING SCIENCE, 1997, 16 (02) : 129 - 145

[2] [Anonymous], EXPT MATTERS

[3] [Anonymous], 1999, EXPERIENTIAL MARKETI

[4] Indirect network externality effects on product attributes [J]. MARKETING SCIENCE, 2003, 22 (02) : 209 - 221

[5] Berry L.L., 1991, MARKETING SERVICES C

[6] BETTIS RA, 1995, STRATEGIC MANAGE J, V16, P5, DOI 10.1002/smj.4250160104

[7] BIYALOGORSKY E, 2001, IN PRESS MARKETING S

[8] Carr NG, 2003, HARVARD BUS REV, V81, P41

[9] ABSORPTIVE-CAPACITY - A NEW PERSPECTIVE ON LEARNING AND INNOVATION [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1990, 35 (01) : 128 - 152

[10] Day G. S, 1999, MARKET DRIVEN ORG

[1] Customer satisfaction, productivity, and profitability: Differences between goods and services [J]. MARKETING SCIENCE, 1997, 16 (02) : 129 - 145

[2] [Anonymous], EXPT MATTERS

[3] [Anonymous], 1999, EXPERIENTIAL MARKETI

[4] Indirect network externality effects on product attributes [J]. MARKETING SCIENCE, 2003, 22 (02) : 209 - 221

[5] Berry L.L., 1991, MARKETING SERVICES C

[6] BETTIS RA, 1995, STRATEGIC MANAGE J, V16, P5, DOI 10.1002/smj.4250160104

[7] BIYALOGORSKY E, 2001, IN PRESS MARKETING S

[8] Carr NG, 2003, HARVARD BUS REV, V81, P41

[9] ABSORPTIVE-CAPACITY - A NEW PERSPECTIVE ON LEARNING AND INNOVATION [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1990, 35 (01) : 128 - 152

[10] Day G. S, 1999, MARKET DRIVEN ORG