Examining the market orientation-performance relationship: A context-specific study

被引：173

作者：

Kumar, K

Subramanian, R

Yauger, C

机构：

[1] Univ Michigan, Sch Management, Dearborn, MI 48128 USA

[2] Grand Valley State Univ, Allendale, MI 49401 USA

[3] Arkansas State Univ, State Univ, AR 72467 USA

来源：

JOURNAL OF MANAGEMENT | 1998年 / 24卷 / 02期

关键词：

D O I：

10.1016/S0149-2063(99)80060-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship between market orientation and various measures of organizational performance. Additionally, the study found that marker turbulence, competitive hostility, and supplier power moderated the market orientation-performance relationship.

引用

页码：201 / 233

页数：33

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