A 4.2 K collisionally cooling cell and time-resolved millimeter-wave/millimeter-wave double resonance have been used to directly measure the Lambda-doublet and hyperfine branching ratios and absolute cross-sections of rotationally inelastic collisions of NO-He. The data were analyzed in the context of angular momentum recoupling, which is based on the 'spectator' role of the nuclear spin in the collision, and tensor opacities, which characterize the electrostatic collision. The propensities expected for the approximately homonuclear NO (the largest of which is the e/f symmetry conserving, Delta J = 0 rate) were observed and the four K = 1 tensor opacities measured. (C) 1999 Elsevier Science B.V. All rights reserved.