A global perspective on Web site usability

被引:47
作者
Becker, SA [1 ]
Mottay, FE [1 ]
机构
[1] Florida Inst Technol, Software Engn Res Ctr, Melbourne, FL 32901 USA
关键词
Design consistency - Usability perception - Web page - Web site usability;
D O I
10.1109/52.903167
中图分类号
TP31 [计算机软件];
学科分类号
081202 ; 0835 ;
摘要
Online business failures are increasing because companies have failed to take Web usability into account. These authors look at usability from a global perspective and point out what can be done strategically to reach out to a global market. They propose the use of a Web-based usability assessment model that promotes customer satisfaction as an integral part of online business application development.
引用
收藏
页码:54 / +
页数:9
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