What Drives Social Commerce: The Role of Social Support and Relationship Quality

被引:794
作者
Liang, Ting-Peng [1 ,2 ,3 ,4 ,5 ]
Ho, Yi-Ting [6 ]
Li, Yu-Wen [7 ]
Turban, Efraim [5 ,8 ,9 ,10 ,11 ,12 ]
机构
[1] Natl Chengchi Univ, Taipei, Taiwan
[2] Univ Illinois, Chicago, IL 60680 USA
[3] Purdue Univ, W Lafayette, IN 47907 USA
[4] Chinese Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China
[5] City Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China
[6] Taiwan Daedalus Door Control, Taipei, Taiwan
[7] Natl Sun Yat Sen Univ, Kaohsiung, Taiwan
[8] Lehigh Univ, Bethlehem, PA 18015 USA
[9] Florida Int Univ, Miami, FL 33199 USA
[10] Calif State Univ Long Beach, Long Beach, CA 90840 USA
[11] Eastern Illinois Univ, Charleston, IL 61920 USA
[12] Univ So Calif, Los Angeles, CA 90089 USA
基金
美国国家科学基金会;
关键词
Participation continuance; relationship quality; social commerce; social support; Web site quality; INFORMATION-SYSTEMS SUCCESS; SERVICE QUALITY; INTERNET; ONLINE; SATISFACTION; COMMITMENT; TRUST; COMMUNICATION; ANTECEDENTS; CONTINUANCE;
D O I
10.2753/JEC1086-4415160204
中图分类号
F [经济];
学科分类号
02 ;
摘要
Social commerce is emerging as an important platform in e-commerce, primarily due to the increased popularity of social networking sites such as Facebook, LinkedIn, and Twitter. To understand the user's social sharing and social shopping intention in social networking Web sites, we conducted an empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user's intention of future participation in social commerce. The results indicate that both factors play a critical role. Social support and Web site quality positively influence the user's intention to use social commerce and to continue using a social networking site. These effects are found to be mediated by the quality of the relationship between the user and the social networking Web site. Our findings not only help researchers interpret why social commerce has become popular, but also assist practitioners in developing better social commerce strategy.
引用
收藏
页码:69 / 90
页数:22
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