The fit between product market strategy and business model: Implications for firm performance

被引：910

作者：

Zott, Christoph ^{[1
]}

Amit, Raphael ^{[2
]}

机构：

[1] INSEAD, F-77305 Fontainebleau, France

[2] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA

来源：

STRATEGIC MANAGEMENT JOURNAL | 2008年 / 29卷 / 01期

关键词：

product market strategy; business model; performance; contingency theory; competitive strategy;

D O I：

10.1002/smj.642

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty-centered business models-coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry-can enhance firm performance. Our data suggest that business model and product market strategy are complements, not substitutes. Copyright (C) 2007 John Wiley & Sons, Ltd.

引用

页码：1 / 26

页数：26

共 61 条

[1]

Aiken L. S., 1991, Multiple Regression: Testing and Interpreting Interactions

[2]

AMBURGEY TL, 1994, ACAD MANAGE J, V37, P1427, DOI 10.5465/256794

[3] Value creation in e-business [J].

Amit, R ;

Zott, C .

STRATEGIC MANAGEMENT JOURNAL, 2001, 22 (6-7) :493-520

[4]

Arrow KJ, 1962, Economic welfare and the allocation of resources for invention, P609, DOI DOI 10.1515/9781400879762-024

[5]

Besanko David., 1996, EC STRATEGY

[6]

Bowen HP, 1999, STRATEGIC MANAGE J, V20, P625, DOI 10.1002/(SICI)1097-0266(199907)20:7<625::AID-SMJ45>3.0.CO

[7]

2-V

[8]

BOWER J.L., 1970, MANAGING RESOURCE AL

[9]

Brandenburger A.M., 1996, COOPETITION

[10] Value-based business strategy [J].

Brandenburger, AM ;

Stuart, H .

JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY, 1996, 5 (01) :5-24

← 1 2 3 4 5 6 7 →