An integrative model of innovation in organizations

This paper aims to capture a panoramic picture of innovation in organizations. To achieve this, innovation is viewed from perspectives representing different fields of knowledge, particularly those on creativity, the dynamics and the organization of innovation. At the center of the model is the project raising and doing process. This core process is enabled by people's knowledge and skills, their motivated behavior and integration with the rest of the organization. The results pf this process are new products, processes or service. The source of innovation is information; however; it is only useful if it is communicated to the motivated who also have the necessary knowledge and skills. An organization's guiding principles and resources provide the direction and support for innovation. The paper also examines the factors originating from the external environment which impact the organization's choice of mission, strategy and tasks. (C) 1998 Elsevier Science Ltd. All rights reserved.