The reflection and transmission properties of photosensitized cholesteric liquid crystals (CLCs) are examined. Introduction of mesogenic push-pull azobenzene dyes into blue and green reflective CLCs enables fast (sub-second), photoswitchable optical properties due to the overlap of the trans and cis absorption states. Upon irradiation with CW blue-green laser radiation, the bandgap reflection is erased in a fraction of a second and reversibly restored approximately one second after the blue-green laser radiation is removed. Given the strong overlap of the trans and cis absorption maxima, we believe that repeated trans-cis and cis-trans isomerization cycles induced with irradiation lead to a destruction of the ordered LC phase. The sensitivity to the irradiating wavelength scales with the wavelength-dependent absorption of the mesogenic push-pull dye. A detailed examination of the transmitted and reflected laser beams are presented as a function of power and wavelength of CW sources. (C) 2011 Optical Society of America