The Case for Open Services Innovation: THE COMMODITY TRAP

被引：29

作者：

Chesbrough, Henry ^{[1
]}

机构：

[1] Univ Calif Berkeley, Haas Sch Business, Ctr Open Innovat, Berkeley, CA 94720 USA

来源：

CALIFORNIA MANAGEMENT REVIEW | 2011年 / 53卷 / 03期

关键词：

D O I：

10.1525/cmr.2011.53.3.5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Service innovations represent an important way for firms to retain their competitive advantage as products become increasingly commoditized. To do so, firms need to think of their businesses as a services business, engage customers in the service innovation process, and employ open innovation as a means to accelerate and deepen service innovation. The creative application of open innovation in services provides firms with the opportunity to fundamentally change their business models. This is an excerpt from Henry Chesbrough's new book, Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era.

引用

页码：5 / +

页数：17

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