Explaining the concept of health risk versus hazards to consumers

被引:21
作者
Bruhn, CM [1 ]
机构
[1] Univ Calif Davis, Ctr Consumer Res Food Sci & Technol, Davis, CA 95616 USA
关键词
consumer communication; risk; hazard; attitudes; perceptions; pesticides; foodborne illness; biotechnology; genetic engineering;
D O I
10.1016/j.foodcont.2003.10.011
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
Consumer knowledge and concern about dangers associated with food is high. Communicating about risk and hazard is an interactive exchange of information about risk and non-risk factors pertaining to risk management. Communication is a two way process which involves listening, identifying, and responding to consumer questions. Consumer research provides information essential for designing and evaluating communication efforts. An effectively communication strategy moves people toward a more accurate perception of the likelihood of ill effects and empowers people to make informed decisions relative to potential benefits. (C) 2004 Elsevier Ltd. All rights reserved.
引用
收藏
页码:487 / 490
页数:4
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