Environmental sustainability in fashion supply chains: An exploratory case based research

In recent years, both researchers and practitioners have devoted attention to environmental sustainability issues in the fashion industry, but, despite the topic's relevance, a structured analysis of the problem is missing. This paper presents the results of exploratory case-based research aimed at identifying three factors: the drivers that push companies to adopt "green" practices, the different practices that can be used to improve environmental sustainability, and the environmental KPIs measured by fashion companies. Results include a comparison of two approaches pursued by established international companies with green-positioned brands with the efforts of small firms that have adopted alternative supply chain models. (C) 2011 Elsevier B.V. All rights reserved.