The Welfare Effects of Bundling in Multichannel Television Markets

被引:176
作者
Crawford, Gregory S. [1 ,2 ]
Yurukoglu, Ali [3 ]
机构
[1] Univ Warwick, Dept Econ, Coventry CV4 7AL, W Midlands, England
[2] Ctr Econ Policy Res, Coventry CV4 7AL, W Midlands, England
[3] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
关键词
VERTICAL INTEGRATION; INDUSTRY; DEMAND; EQUILIBRIUM; FORECLOSURE; COMPETITION; INCENTIVES; PRODUCTS; SIZE;
D O I
10.1257/aer.102.2.643
中图分类号
F [经济];
学科分类号
02 ;
摘要
We measure how the bundling of television channels affects short-run welfare. We estimate an industry model of viewership, demand, pricing, bundling, and input-market bargaining using data on ratings, purchases, prices, bundles, and input costs. We conduct simulations of a la carte policies that require distributors to offer individual channels for sale to consumers. We estimate that negotiated input costs rise by 103.0 percent under a la carte. These higher input costs offset consumer benefits from purchasing individual channels. Mean consumer and total surplus change by an estimated -5.4 to 0.2 percent and -1.7 to 6.0 percent, respectively. (JEL D12, L11, L51, L82, M31)
引用
收藏
页码:643 / 685
页数:43
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