Data to knowledge to results: Building an analytic capability

被引：131

作者：

Davenport, TH ^{[1
]}

Harris, JG ^{[1
]}

De Long, DW ^{[1
]}

Jacobson, AL ^{[1
]}

机构：

[1] Babson Coll, Babson Pk, MA 02157 USA

来源：

CALIFORNIA MANAGEMENT REVIEW | 2001年 / 43卷 / 02期

关键词：

D O I：

10.2307/41166078

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Data remains one of our most abundant yet under-utilized resources. This article provides a holistic framework that will help companies maximize this resource. It outlines the elements necessary to transform data into knowledge and then into business results. Managers must understand that human elements-strategy, skills, culture-need to be attended to in addition to technology. This article examines the experiences of over 20 companies that were successful in their data-to-knowledge efforts. It identifies the critical success factors that must be present in any data-to-knowledge initiative and offers advice for companies seeking to build a robust analytic capability.

引用

页码：117 / +

页数：23