Changing times for eastern United States blackberries

Eastern U.S. blackberries (Rubus subgenus Rubus) have advanced in recent years in production and quality of cultivar choices. Mainly a pick-your-own and local sales item of the early 1990s and before, the increased presence of blackberries in retail grocery stores in the last 10 years has broadened the market for this small fruit. Cultivars that can be shipped and have extended shelf life have been the cornerstone of this expansion. Also, off-season production in Mexico has provided fruit for retail marketing during most months of the year. Further advances in production, marketing, and consumption can be achieved with the continuation of improved cultivar development and expansion of production technology.