Perceived attractiveness of Korean destinations

This paper examines five Korean destinations in terms of psychological or perceptual assessment rif their attributes. The attribute identifications. alone with the perceptual positions of destinations were investigated using the multidimensional scaling analysis. A spatial configuration was constructed from a Korean tourist sample to analyse whether the attributes determining destinations and the situational variable of different seasons had an impact on their destination image in the perceptual map. The: results from a correspondence analysis indicate that each destination had a correlatory relationship with a specific season during which the tourists were most likely to visit it. Further, each destination exhibits somewhat different patterns in tourists' perception of attribute factors. (C) 1998 Elsevier Science Ltd. All rights reserved.