Competitive potential of tourism in destinations

The study of tourist demand for a destination often includes all analysis of elements of general nature. This complicates assessing whether a territory will succeed in a type of tourism. To perform this task, it is necessary to consider the resources of the destination. It has been thought that the resource-based approach can offer a suitable theoretical framework for investigation of the subject. This paper explains the main concepts needed to develop a procedure for evaluating the competitive potential of a tourism type in a destination. To illustrate, it further discusses the application of this concept to deep-sea sports fishing tourism in Gran Canaria, Spain.