Fat products

被引：21

作者：

Alexandrov, Alexei ^{[1
]}

机构：

[1] Univ Rochester, Simon Sch Business, Rochester, NY 14627 USA

来源：

JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY | 2008年 / 17卷 / 01期

关键词：

D O I：

10.1111/j.1530-9134.2008.00171.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The economics literature generally considers products as points in some characteristics space. With more products being flexible or self-customizable to some degree, it makes sense to model products with positive measure. I develop a model of firms which can offer interval-long "fat" products in the spatial model of differentiation. Contrary to the standard results, profits of the firms can decrease with increased differentiation in the market-there is a standard effect of lowering the incentive to cut prices, but there is also an incentive to provide more content, resulting in higher costs and possibly overall losses.

引用

页码：67 / 95

页数：29