The molecular structure in the first excited state of the simplest heterocyclic pyridinium betaine, (1-pyridinio)benzimidazolate, was investigated through ab initio molecular orbital calculations. The central C-N bond shortens to a nearly double bond character in contrast to the case for the ground state, and the pyridinium ring takes a para-quinoid-like structure. The dipole moment direction in the excited state and the ground state are anti-parallel, and the benzimidazole ring acts as an electron-donating group and the pyridinium ring acts as an electron-withdrawing group, and the first excited state is characterized by an intramolecular charge transfer state, Based on these characteristic features of heterocyclic pyridinium betaines, a new concept for manipulating the molecular dipole moment and molecular first-order hyperpolarizability is proposed.