Co-opetition - Brandenburger,AM

被引:9
作者
Armstrong, JS
机构
关键词
D O I
10.2307/1251833
中图分类号
F [经济];
学科分类号
02 ;
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页码:92 / 95
页数:4
相关论文
共 8 条
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[2]  
Armstrong J. Scott, 1989, INT J RES MARK, V6, P227
[3]   Competitor orientation: Effects of objectives and information on managerial decisions and profitability [J].
Armstrong, JS ;
Collopy, F .
JOURNAL OF MARKETING RESEARCH, 1996, 33 (02) :188-199
[4]  
Axelrod R, 2006, EVOLUTION COOPERATIO
[5]  
BRANDENBURGER AM, 1996, CO OPETITION
[6]  
Cialdini R., 1984, INFLUENCE
[7]  
Nagle TT., 1987, The Strategy and Tactics of Pricing
[8]  
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