The milk of human kindness: Environmental and human interactions in a WIC clinic that influence infant-feeding decisions of Black women

In this ethnographic study, the author explores the context of Black women's infant-feeding decisions in an urban WIC clinic. Data were obtained from 319 people (130 Black women enrolled in WIC [BWEW], 189 relatives and friends) with close follow-up of 11 primiparous key informants during pregnancy and the first year postpartum. The major findings include (a) the WIC clinic environment set a positive tone for service, (b) WIC employees treated the women with caring and respect, (c) BWEW believed that WIC was a source of support in time of need, and (d) WIC influenced infant-feeding decisions. The availability of free formula facilitated bottle feeding, but personalized breast-feeding promotion with trusting relationships with WIC providers encouraged breast-feeding decisions for almost half of the key informants.