One-and-only item recommendation with fuzzy logic techniques

被引:70
作者
Cornelis, Chris
Lu, Jie
Guo, Xuetao
Zhang, Guanquang
机构
[1] Univ Ghent, Dept Appl Math & Comp Sci, B-9000 Ghent, Belgium
[2] Univ Technol Sydney, Dept Software Engn, E Serv & Decis Support Res Grp, Fac IT, Broadway, NSW 2007, Australia
基金
美国国家科学基金会;
关键词
recommender systems; collaborative decision support; fuzzy logic; fuzzy relational calculus; similarity;
D O I
10.1016/j.ins.2007.07.001
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Recommender systems anticipate users' needs by suggesting items that are likely to interest them. Most existing systems employ collaborative filtering (CF) techniques, searching for regularities in the way users have rated items. While in general a successful approach, CF cannot cope well with so-called one-and-only items, that is: items of which there is only one single instance (like an event), and which as such cannot be repetitively "sold". Typically such items are evaluated only after they have ceased being available, thereby thwarting the classical CF strategy. In this paper, we develop a conceptual framework for recommending one-and-only items. It uses fuzzy logic, which allows to reflect the graded/uncertain information in the domain, and to extend the CF paradigm, overcoming limitations of existing techniques. A possible application in the context of trade exhibition recommendation for e-government is discussed to illustrate the proposed conceptual framework. (C) 2007 Elsevier Inc. All rights reserved.
引用
收藏
页码:4906 / 4921
页数:16
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