Monetary reward versus the national ideological agenda: career choice among Chinese university students

This paper studies university, students 'job-selection criteria as an indicator of how socio-economic forces have deconstructed the state-supported value system in China in the course of reformatting a society in which money-power has risen to combat not only political control but moral forces. The analysis is based on the surveys conducted by Chinese researchers in various institutes and different regions between 1990 and 1995, The study suggests the increasing importance of "a good income" in graduate job selection, which is a reflection of a set of new concepts competing with the official ideology. Growing marker forces, translated into educational reform as "economic efficiency", have undermined the effectiveness of political-moral education. Because of the collapse of traditional values and the lack of new ethical standards of conduct, "money talks" has become a norm guiding social behaviours and personal relationships, and has helped form a force to resist the power of political-moral education.