Is there an economic rent for island hotels?

被引:11
作者
Prieto-Rodriguez, Juan [1 ]
Gonzalez-Diaz, Manuel [2 ]
机构
[1] Univ Oviedo, Dept Econ, E-33006 Oviedo, Spain
[2] Univ Oviedo, Dept Business Adm, Oviedo, Spain
关键词
island tourism; pricing strategy; hotel location; quality signals; Spain;
D O I
10.5367/000000008783554839
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines whether there is an 'insular rent' for Spanish hotels. The authors look at whether the hotels located in the Balearic and Canary Islands establish higher prices once quality has been controlled. They use quantile regression because it has informational advantages, given that independent variable effects are not constant along the hotel price distribution. The main result is that, once quality is taken into account, it seems there is a positive rent for island hotels. However, this rent is highly related to a hotel brand name effect. It seems that the hotel brand name reduces consumer information asymmetry problems by signalling higher quality standards or reducing the variance in the quality of a hotel given its ex ante known characteristics.
引用
收藏
页码:131 / 154
页数:24
相关论文
共 50 条
[1]  
Aaker D. A., 1992, Journal of Business Strategy, V13, P27, DOI [DOI 10.1108/EB039503, 10.1108/eb039503]
[2]   MARKET FOR LEMONS - QUALITY UNCERTAINTY AND MARKET MECHANISM [J].
AKERLOF, GA .
QUARTERLY JOURNAL OF ECONOMICS, 1970, 84 (03) :488-500
[3]   REPUTATION AND PRODUCT QUALITY [J].
ALLEN, F .
RAND JOURNAL OF ECONOMICS, 1984, 15 (03) :311-327
[4]   STRATEGIC ASSETS AND ORGANIZATIONAL RENT [J].
AMIT, R ;
SCHOEMAKER, PJH .
STRATEGIC MANAGEMENT JOURNAL, 1993, 14 (01) :33-46
[5]  
[Anonymous], MANAGEMENT SCI
[6]  
[Anonymous], EC I CAPITALISM FIRM
[7]  
[Anonymous], 1996, The Mechanisms of Governance
[8]   An exploration of the meanings of hotel brand equity [J].
Bailey, R ;
Ball, S .
SERVICE INDUSTRIES JOURNAL, 2006, 26 (01) :15-38
[9]   Make versus buy in trucking: Asset ownership, job design, and information [J].
Baker, GP ;
Hubbard, TN .
AMERICAN ECONOMIC REVIEW, 2003, 93 (03) :551-572
[10]  
BARCALA MF, 2006, INT J RES MARK, V23, P31