Strategic issues of e-commerce as an alternative global distribution system

被引:67
作者
Javalgi, R [1 ]
Ramsey, R [1 ]
机构
[1] Cleveland State Univ, James J Nance Coll Business Adm, Cleveland, OH 44115 USA
关键词
Internet; channel management; strategy; distribution channel;
D O I
10.1108/02651330110398387
中图分类号
F [经济];
学科分类号
02 ;
摘要
Global e-commerce, created by the convergence of information and communication technologies, transcends business boundaries while changing the landscape of the twenty-first century global economy. Although still in an infancy stage its impact has already been colossal in just a few years. Various constituencies (such as individuals, institutions, governments, and nations) around the world are recognizing its benefits. Given its importance and unprecedented growth potential, there is a need for research addressing various e-commerce issues, especially the dimensions influencing its growth and role as a new electronic distribution channel. This article provides a framework for analyzing the issues involved in Leveraging the Internet as a global distribution tool, While focusing on this theme, the article also presents the discussion of the key building blocks impacting the diffusion of global e-commerce and future research directions.
引用
收藏
页码:376 / 391
页数:16
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