Communication monitoring: Shaping CDC's emergency risk communication efforts

被引：36

作者：

Prue, CE ^{[1
]}

Lackey, C ^{[1
]}

Swenarski, L ^{[1
]}

Gantt, JM ^{[1
]}

机构：

[1] Ctr Dis Control & Prevent, Birth Defects & Dev Div, Natl Ctr Birth Defects & Dev Disabil, Atlanta, GA 30341 USA

来源：

JOURNAL OF HEALTH COMMUNICATION | 2003年 / 8卷

关键词：

D O I：

10.1080/10810730390224866

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

CDC develops and delivers health messages for a variety of audiences, including the public, health care professionals, public health researchers and practitioners, and policy makers. News media outlets--because of their broad reach and potential to influence knowledge, attitudes, and behaviors--are major channels for disseminating messages to these audiences. CDC has routinely monitored news outlets to identify message/information gaps and opportunities. The 9/11 terrorist attacks and the anthrax incidents that followed required CDC to transform its media monitoring system into a broader communication monitoring system, with both listening and telling functions, to support CDC's public health emergency response.

引用

页码：35 / 49

页数：15

共 12 条

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