Tourists and residents use of a shopping space

In many communities tourists and residents share shopping spaces. These common areas offer a setting for understanding how the host and guest populations utilize and perceive a leisure locale at one point in the tourism lifecycle. An investigation of tourists and residents of a US city explored the use of and attitudes towards the traditional shopping district. Four segments were developed based on whether the consumer was a tourist or a local and whether this person was a heavy or light user of the shopping place. Findings demonstrate that information from these four groups enhances understanding of tourism lifecycle models.