Marketing and selling solar energy equipment.

被引:3
作者
Book, T [1 ]
机构
[1] Riomay Ltd, Eastbourne BN23 6PL, England
关键词
D O I
10.1016/S0960-1481(98)00285-7
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The literature on creating consumer awareness and acceptance of solar Hater heating systems for marketing purposes is sparse. This paper discusses some of the sophisticated marketing techniques available and some results, Selling solar water heating systems in Northern European latitudes requires a degree of persistence and commitment that is probably not required in what are regarded as the "sunny climes" around the Mediterranean, the Middle East, Africa South East Asia and Australasia. (C) 1998 Published by Elsevier Science Ltd. All rights reserved.
引用
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页码:800 / 804
页数:5
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