EXPERT OPINION AND THE DEMAND FOR EXPERIENCE GOODS: AN EXPERIMENTAL APPROACH IN THE RETAIL WINE MARKET

被引：62

作者：

Hilger, James ^{[1
]}

Rafert, Greg ^{[1
]}

Villas-Boas, Sofia ^{[1
]}

机构：

[1] Univ Calif Berkeley, Berkeley, CA 94720 USA

来源：

REVIEW OF ECONOMICS AND STATISTICS | 2011年 / 93卷 / 04期

关键词：

QUALITY UNCERTAINTY; INFORMATION; CRITICS;

D O I：

10.1162/REST_a_00117

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The effect of expert opinion on demand for experience goods is difficult to quantify, as the relationship between purchases and reviews may be driven by product quality. Further, it is unclear whether a review-based demand effect is due to providing quality or existence information. Using a retail field experiment to overcome these obstacles, we find a significant positive average consumer response to expert opinion labels for wine. Demand decreases for low-scoring wines and increases for wines scoring average or higher. Results indicate that expert opinion labels transmit quality information as opposed to solely shelf visibility.

引用

页码：1289 / 1296

页数：8

共 12 条

[1] Advertising, learning, and consumer choice in experience good markets: An empirical examination [J].