The effect of implied orientation derived from verbal context on picture recognition

Perceptual symbol systems assume an analogue relationship between a symbol and its referent, whereas amodal symbol systems assume an arbitrary relationship between a symbol and its referent. According to perceptual symbol theories, the complete representation of an object, called a simulation, should reflect physical characteristics of the object. Amodal theories, in contrast, do not make this prediction. We tested the hypothesis, derived from perceptual symbol theories, that people mentally represent the orientation of an object implied by a verbal description. Orientation (vertical-horizontal) was manipulated by having participants read a sentence that implicitly suggested a particular orientation for an object. Then recognition latencies to pictures of the object in each of the two orientations were measured. Pictures matching the orientation of the object implied by the sentence were responded to faster than pictures that did not match the orientation. This finding is interpreted as offering support for theories positing perceptual symbols systems.