Using data mining methods to build customer profiles

被引：103

作者：

Adomavicius, G

Tuzhilin, A

机构：

[1] NYU, Courant Inst Math Sci, New York, NY 10012 USA

[2] NYU, Stern Sch Business, New York, NY USA

来源：

COMPUTER | 2001年 / 34卷 / 02期

关键词：

Algorithms - C (programming language) - Client server computer systems - Computer simulation - Data structures - Expert systems - Graphical user interfaces - [!text type='Java']Java[!/text] programming language - Knowledge acquisition - Knowledge representation - Relational database systems - UNIX;

D O I：

10.1109/2.901170

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The 1:1 Pro system constructs personal profiles based on customers' transactional histories. The system uses data mining techniques to discover a set of rules describing customers' behavior and supports human experts in validating the rules.

引用

页码：74 / +

页数：10

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