The association between implicit and explicit prejudice: the moderating role of motivation to control prejudiced reactions

The main aim of the present research was to assess the relationship between implicit and explicit ethnic attitude measures and to examine the impact of motivation to control prejudiced reactions on this relation. Implicit ethnic prejudice was assessed by a response latency measure, and a self-report modern prejudice scale was used to assess explicit prejudice. The results showed that an association between implicit and explicit attitudes was observed only when the explicit attitude measure was corrected for motivational bias. The findings are discussed in relation to previous research reporting either association or dissociation between implicit and explicit attitude measures.