Capitalizing on electronic commerce - The role of the Internet in electronic markets

被引：18

作者：

Senn, JA

机构：

[1] Information Technology Management Group(ITEG), Georgia State University, Atlanta

来源：

INFORMATION SYSTEMS MANAGEMENT | 1996年 / 13卷 / 03期

关键词：

D O I：

10.1080/10580539608906998

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Electronic markets are rapidly emerging alongside interorganizational systems as a vehicle for electronic commerce. This article helps managers evaluate the business potential of electronic markets and the characteristics that make the Internet a highly visible forum for such markets. Principles followed by firms already capitalizing on the Internet's electronic market potential are outlined.

引用

页码：15 / 24

页数：10