Configurations of manufacturing strategy, business strategy, environment and structure

被引:222
作者
Ward, PT [1 ]
Bickford, DJ [1 ]
Leong, GK [1 ]
机构
[1] UNIV DAYTON,DAYTON,OH 45469
关键词
D O I
10.1177/014920639602200404
中图分类号
F [经济];
学科分类号
02 ;
摘要
By developing strategic configurations which describe commonly used paths to competitive advantage for manufacturers, this paper reconciles some basic concepts from competitive strategy and manufacturing strategy. Four basic strategic configurations are identified: niche differentiator broad differentiator cost leader, and lean competitor. The configurations are traced conceptually through competitive strategy, organizational structure, environment, and a strategic framework of manufacturing capabilities and decisions. Examples from the major home appliance industry are provided for each configuration.
引用
收藏
页码:597 / 626
页数:30
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