Can online polls produce accurate findings?

被引：23

作者：

Kellner, P

机构：

来源：

INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2004年 / 46卷 / 01期

关键词：

D O I：

10.1177/147078530404600102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the relationship between traditional polling methods and recently developed internet polling methods. The validity of exercises to compare the two methods is discussed, the conclusion being that it is better to test polling figures against real world events with measurable outcomes. The challenges facing online polling companies in constructing valid samples and analysing responses are also examined.

引用

页码：3 / 21

页数：19