Sustainable Consumption: Opportunities for Consumer Research and Public Policy

被引：445

作者：

Prothero, Andrea ^{[1
]}

Dobscha, Susan ^{[2
]}

Freund, Jim ^{[3
]}

Kilbourne, William E. ^{[4
]}

Luchs, Michael G. ^{[5
]}

Ozanne, Lucie K. ^{[6
]}

Thogersen, John ^{[7
]}

机构：

[1] Univ Coll Dublin, Sch Business, Dublin, Ireland

[2] Bentley Univ, Waltham, MA USA

[3] Univ Lancaster, Sch Management, Lancaster LA1 4YW, England

[4] Clemson Univ, Clemson, SC 29631 USA

[5] Coll William & Mary, Williamsburg, VA 23187 USA

[6] Univ Canterbury, Coll Business & Econ, Dept Management, Canterbury, Kent, England

[7] Aarhus Univ, Aarhus Sch Business, DK-8000 Aarhus C, Denmark

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2011年 / 30卷 / 01期

关键词：

sustainability; sustainable consumption; consumer attitudes; consumer behaviors; consumer-citizen; macroinstitutional forces; VOLUNTARY SIMPLICITY; MOTIVATION; GREEN; RESISTANCE; BEHAVIOR;

D O I：

10.1509/jppm.30.1.31

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet. Future research approaches to this interdisciplinary topic must be comprehensive and systematic and would benefit from a variety of different perspectives. There are several opportunities for further research; the authors explore three areas in detail. First, they consider the inconsistency between the attitudes and behaviors of consumers with respect to sustainability. Second, they broaden the agenda to explore the role of individual citizens in society. Third, they propose a macroinstitutional approach to fostering sustainability. For each of these separate, but interrelated, opportunities, the authors examine the area in detail and consider possible research avenues and public policy initiatives.

引用

页码：31 / 38

页数：8

共 72 条

[1] How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings? [J].