Coping with Internet channel conflict

被引:38
作者
Lee, Y [1 ]
Lee, Z
Larsen, KRT
机构
[1] Univ Colorado, Syst Div, Boulder, CO 80309 USA
[2] Univ Nebraska, Dept Management, Lincoln, NE USA
[3] Univ Colorado, Informat Syst Div, Boulder, CO 80309 USA
关键词
D O I
10.1145/792704.792712
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
If you do not sell your products directly over the internet, people will go to your competitors who do, while if you do sell your products directly, your distributors and dealers will desert you and only carry products from manufacturers who do not compete with them.
引用
收藏
页码:137 / 142
页数:6
相关论文
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