Learning from failures: Why it may not happen

被引:206
作者
Baumard, P
Starbuck, WH
机构
[1] Univ Aix Marseille 3, F-13628 Aix En Provence, France
[2] NYU, Stern Sch Business, New York, NY 10012 USA
关键词
D O I
10.1016/j.lrp.2005.03.004
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study analyzes the outcomes of fourteen strategic failures in a very large European telecommunication firm. The study asks what the company learned from these failures. Does learning from failure differ from learning from success? How does the learning from large failures differ from learning from small failures? Rather disappointingly, the company learned little from its experiences. Why is learning from failures so difficult? What were the key impediments to learning? (c) 2005 Elsevier Ltd. All rights reserved.
引用
收藏
页码:281 / 298
页数:18
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