Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile Internet users

被引:193
作者
Lee, Inseong [1 ]
Choi, Boreum
Kim, Jinwoo
Hong, Se-Joon
机构
[1] Yonsei Univ, Human Comp Interact Lab, Seoul 120749, South Korea
[2] Korea Univ, Sch Business, Seoul, South Korea
[3] Yonsei Univ, Sch Business, Seoul 120749, South Korea
[4] Carnegie Mellon Univ, Sch Business, Pittsburgh, PA 15213 USA
关键词
cultural lens; culture; culture-technology fit; interaction theory; mobile Internet; post-adoption; technology adoption;
D O I
10.2753/JEC1086-4415110401
中图分类号
F [经济];
学科分类号
02 ;
摘要
Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
引用
收藏
页码:11 / 51
页数:41
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