Profiting from value-added wireless services

被引：7

作者：

Geng, XJ ^{[1
]}

Whinston, AB ^{[1
]}

机构：

[1] Univ Texas, Dept Management Sci & Informat Syst, Austin, TX 78712 USA

来源：

COMPUTER | 2001年 / 34卷 / 08期

关键词：

Bandwidth - Electronic commerce - Sales - Telecommunication traffic;

D O I：

10.1109/2.940015

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The strategies of product differentiation and value-addition adopted by wireless telecommunication providers for achieving financial success in the mobile commerce market is discussed. The three basic product differentiation strategies discussed include horizontal differentiation, in which sellers target different user groups; vertical differentiation, in which products are differentiated according to consumer valuations; and cross-market differentiation, in which monopoly in one market is used to attack competitors in another market. Joint ventures with wireless infrastructure providers is another strategy for increasing market power and profit.

引用

页码：87 / 89

页数：3