The new role of the corporate and functional strategies in the tourism sector: Spanish small and medium-sized hotels

被引:20
作者
Soriano, DR [1 ]
机构
[1] Univ Valencia, Dept Business Adm, Valencia 46022, Spain
关键词
D O I
10.1080/02642060500092469
中图分类号
C93 [管理学];
学科分类号
12 [管理学]; 1201 [管理科学与工程]; 1202 [工商管理学]; 120202 [企业管理];
摘要
This article aims at establishing the presence or lack of possible relationships between the existence of a logical global strategy definition in Spanish small and medium-sized hotels and its links with functional or department strategies involving four areas - marketing, technology, human resources and finance. Results show that there is a relationship between enterprise size - using business turnover as a yardstick - and the proper definition of technology, human resources and finance functions. There is also a relationship between enterprise size, determined by the number of employees, and an adequate definition of corporate strategy and technology and human resources department functions. A binding relationship has been found to exist between marketing and human resources department policies, between technology and finance policies, and lastly between the areas of human resources and finance. A relationship has also been established between strategies devised by enterprise management and policies conducted by marketing and technology departments.
引用
收藏
页码:601 / 613
页数:13
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