The lower visual search efficiency for conjunctions is due to noise and not serial attentional processing

Models of human visual processing start with an initial stage with parallel independent processing of different physical attributes or features (e.g., color; orientation, motion). A second stage in these models is a temporally serial mechanism (visual attention) that combines or binds information across feature dimensions. Evidence for this serial mechanism is based on experimental results for visual search. I conducted a study of visual search accuracy that carefully controlled for low-level effects: physical similarity of target and distractor; element eccentricity, and eye movements. The larger set-size effects in visual search accuracy for briefly flashed conjunction displays, compared with feature displays, are quantitatively predicted by a simple model in which each feature dimension is processed independently with inherent neural noise and information is combined linearly across feature dimensions. The data are not predicted by a temporally serial mechanism or by a hybrid model with temporally serial and noisy processing. The results do not support the idea that a temporally serial mechanism, visual attention, binds information across feature dimensions and show that the conjunction-feature dichotomy is due to the noisy independent processing of features in the human visual system.