Towards high value-added products and services: mass customization and beyond

被引：156

作者：

Jiao, JX

Ma, QH

Tseng, MM

机构：

[1] Nanyang Technol Univ, Sch Mech & Prod Engn, Singapore 639798, Singapore

[2] Northeastern Univ, Dept Management & Ind Engn, Shenyang, Peoples R China

[3] Hong Kong Univ Sci & Technol, Dept Ind Engn & Engn Management, Kowloon, Hong Kong, Peoples R China

来源：

TECHNOVATION | 2003年 / 23卷 / 10期

关键词：

mass customization; product family; service delivery systems;

D O I：

10.1016/S0166-4972(02)00023-8

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Mass customization enhances profitability through a synergy of increasing customer-perceived value and reducing the costs of production and logistics. It inherently makes high value-added products and services possible through premium profits derived from customized products. This strength is particularly attractive to OEM-based industries. This paper discusses the opportunities and challenges of mass customization for manufacturing industries and service providers. Also outlined is a technological road map for implementing mass customization based on building block identification, product platform development, and product life-cycle integration. (C) 2002 Elsevier Science Ltd. All rights reserved.

引用

页码：809 / 821

页数：13

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