Porphyrins are attractive compounds for optical applications. We have been investigating the relationship between molecular structure and optical properties of a number of poryhyrin compounds. Structural variations explored include insertion of metal ions, extension of conjugation, halogenation and alkylation either at the pyrrole position or the meso-aryl groups. The characterization of these chromophores includes measurement of UV/Vis, fluorescence and fluorescence lifetimes. Furthermore, we have investigated their nonlinear absorption, excitation dynamics. The significant factors influencing limiting behavior appear to be the heavy atom effect, electron donating and withdrawing substituents conformation distortion and changes in conjugation. Detailed understanding will be gained from measurements of photophysical parameters underlying limiting behavior.